Monday, March 16, 2009

Creative Thinking Video

今日のblogはちょこっと手抜きで、私が最近気になったヴィデオをご紹介!!
以下のヴィデオは、私のクリエイティブ魂を揺さぶる。
モバイルで見ていただいてる方には、申し訳ないです。機会があったら、PCで見てください。

まずは、私がいつも注視する組織、IDEOのGeneral Managerであるトム・ケリーの講演ヴィデオ。
ここには、デザイン・コンサルティング・ファームの1つのエッセンスが詰まっている。

Innovation Made Personal


Tom Kelley, the highly acclaimed general manager of IDEO and author of best-selling books on creativity, targets his thoughts on corporate creativity to the inexperienced student - and how the young innovator can learn to foster the nature of creativity for life. He urges entrepreneurial thinkers to resist the forces that chip away at creative energy, and encourages an effort toward innovation to remain young at heart.

次に、1999年に米国ABCテレビ「ナイトライン」で放映された、同じIDEOのイノベーション・プロセスを一般消費者に見せた、「ディープ・ダイブ - イノベーションを生むためのある会社の秘密兵器」という番組である。当時、この番組はアメリカ社会でも凄い反響を見せ、アメリカの友人がわざわざヴィデオを送ってくれたぐらい。
この番組の見所は、古くから形を変えないショッピング・カートをたった5日間で完全にRe-Designしてしまう部分。ここには、IDEOのクリエイティブに対するエッセンスが散りばめられていて、大変興味深い。
では、ご覧いただこう。

IDEO The Deep Dive - ABC NightLine(Part 1)


IDEO The Deep Dive - ABC NightLine(Part 2)


IDEO The Deep Dive - ABC NightLine(Part 3)


最後に、Undercover(アンダーカバー)デザイナー・高橋盾が、09-10A/Wメンズ・コレクションについて語っているモノ。毎回、世界中のファッション・ピープルを驚かせるコレクションを展開する高橋盾。彼の今回のコレクションでのテーマは、“EARMUFF MANIAC” evolving comfortでニットとハイテクを軸にしたデザイン。そのテーマ観について語る高橋盾の言葉にも、クリエイティブの真髄が垣間見える。

Jun Takashi aka Undercover on his first men's show and exhibition at Pitti

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